Regarded as the capital of Korea’s fashion industry, Dongdaemun Fashion Town is a fashion town that never sleeps. Reports state that 45% of Seoul’s foreign tourists have also visited Dongdaemun Fashion Town.
The Dongdaemun Fashion Town Special Tourist Zone consists of both wholesale and retail markets. The town started as a traditional market for wholesale, but the advent of modern shopping buildings now allows shoppers to purchase either in wholesale or retail. Dondaemun appeals to many travelers as it is easily accessible by public transportation. The fashion town is conveniently located near Dongdaemun Station (Seoul Subway Line 1 & 4) and Dongdaemun History & Culture Park Station (Seoul Subway Line 2).
Dongdaemun Fashion Town is more than just a place for selling clothes; the entire process, from planning to production also takes place here. The setting is preferred by young designers who are looking to challenge themselves. The surrounding area has also been revitalized through the positive ripple effects brought about by events and performances organized by the shops and malls in the town.
The name of the town came from Dongdaemun Gate, originally called Heunginjimun Gate. The gate was built during the Joseon Dynasty and is located in the vicinity of Dongdaemun Fashion Town.